Logo File Format + a free printable!
What are file formats and why are there so many? Logo file formats can be super confusing if your not sure what each file is used for. So in this blog post is an easy-to-understand guide summarizing what each file is and how to use it.
Each file is important for different reasons, the most important differences are those used for print vs. web. When exporting an image for print it need to be vector based and have a high resolution (300 DPI) and are typically CMYK colors. Files can be resized without loosing quality and will have a larger file size to allow for better resolution. Web files are pixel based and have a low resolution (72 DPI) and are typically RGB colors used for monitors. Files will become blurry if enlarged and will have lower file size.
Files used for print
.ESP - Vector based file that must be viewed, edited in Adobe Illustrator
.PDF - Vector based source file that can be viewed on any device and must be edited in Adobe Illustrator
. Ai - Vector based layered source file that must be viewed or edited in Adobe Illustrator
Files used for web
.JPG - Pixel based files that can be viewed on any device but cannot be edited or enlarged without comprising images quality. Always has a white background.
.PNG - Pixel based file that can be viewed on any device this file type is generally larger than JPG which allows for some resizing. Can have a transparent background.
Knowing what logo files you should use for both print and web is important in any business. Outsource printers use CMYK colors so if you are having business cards, postcards, brochures, signage or t-shirts printed you will want to send your designer the print ready .ESP or .pdf file. If you are going to higher a web designer to create a website you will need to use a .PNG (mostly used) or .JPG.
As a new business owner I know it can be complicated to remember which file formats are needed for your designer or printer, so make sure to download this quick guide to reference when you need to know the exact file to send. Subscribe to our newsletter for more resources and tips.